PRIME Reaction and Vizual Edge Announce Strategic Partnership to Elevate Athlete Development Through Vision and Cognitive Training
Chicago, IL — 11/20/2025 — PRIME Reaction, a premier performance training facility in Arizona, and Vizual Edge, the industry leader in vision and cognitive training technology, today announced a new strategic partnership aimed at advancing athletic performance through cutting-edge visual and cognitive tools.
As part of this collaboration, PRIME Reaction will implement Vizual Edge Stations throughout its Arizona facility, giving athletes access to the same elite-level vision training technology used by top collegiate and professional organizations. In addition, Vizual Edge will be recognized as the "Official Vision and Cognitive Training Tool of PRIME Reaction."
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The introduction of Vizual Edge’s training platform into PRIME Reaction’s athlete programs will provide deeper insights into visual processing, reaction time, and cognitive performance metrics—key factors that influence success in baseball and across all sports.
“Partnering with PRIME Reaction allows us to bring world-class vision and cognitive training directly into an environment that prioritizes innovation and athlete development. Their commitment to measurable performance aligns perfectly with our mission to give every athlete a competitive edge and the tools to get 1% better every day.”
-Alex Kikos, CEO, Vizual Edge
As part of this collaboration, PRIME Reaction will implement Vizual Edge Stations (see featured image) throughout its Arizona facility, giving athletes access to the same elite-level vision training technology used by top collegiate and professional organizations. In addition, Vizual Edge will be recognized as the "Official Vision and Cognitive Training Tool of PRIME Reaction."
Following the implementation of the Vizual Edge Stations, athletes at PRIME Reaction will gain access to comprehensive data profiles that measure their visual skills, depth perception, hand-eye coordination, and cognitive processing under pressure. These insights will help PRIME coaches tailor training programs more precisely, ensuring each athlete’s development path is optimized for their position, sport, and long-term goals.
The partnership also includes ongoing collaborative research initiatives between the two organizations. PRIME Reaction’s performance staff and Vizual Edge’s product and data teams will work together to explore new applications of visual and cognitive analytics within athletic performance. This joint effort aims to further validate and expand the understanding of how vision and cognitive skills influence success in speed, power, reaction-based, and decision-heavy sports.
Additionally, PRIME Reaction athletes will also have access to Vizual Edge training options both onsite and remotely, extending development beyond facility walls and ensuring continuity throughout their training cycles. By uniting these data streams, PRIME will offer one of the most complete athlete evaluation and training systems available anywhere in the country.
This partnership reflects a shared commitment to innovation, athlete development, and empowering competitors with the most advanced tools to reach their full potential.
About PRIME Reaction
PRIME Reaction is an Arizona-based high-performance training facility dedicated to enhancing athletic development through data-driven training, cutting-edge technology, and individualized coaching. PRIME specializes in optimizing reaction speed, movement efficiency, and overall athletic readiness for athletes at all levels. Learn more at primereaction.us. Use code PRIME to unlock discounts on Vizual Edge subscription packages.
About Vizual Edge
Vizual Edge is a leading vision and cognitive training software used by athletes, teams, and performance organizations worldwide. Through scientifically validated online assessments and personalized training modules, Vizual Edge helps athletes improve key visual skills such as tracking, reaction time, and decision-making—critical components of peak performance in every sport. Learn more at vizualedge.com.